{"id":60853,"date":"2019-06-30T10:08:27","date_gmt":"2019-06-30T07:08:27","guid":{"rendered":"https:\/\/azbuki.bg\/?p=60853"},"modified":"2025-08-04T16:46:14","modified_gmt":"2025-08-04T13:46:14","slug":"specific-peculiarities-in-creating-the-image-of-a-higher-school","status":"publish","type":"post","link":"https:\/\/azbuki.bg\/en\/uncategorized\/specific-peculiarities-in-creating-the-image-of-a-higher-school\/","title":{"rendered":"Specific Peculiarities in Creating the Image of a Higher School"},"content":{"rendered":"<p><strong>Rozalina Baladzhanova <\/strong><\/p>\n<p><em>South-West University \u201eNeofit Rilski\u201c (Bulgaria)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Abstract. <\/strong>The article discusses and clarifies some specific features in creating the image of a higher school. This issue is not sufficiently detailed and thoroughly researched by Bulgarian public relations specialists. It analyzes the dialectical link between the equilibrium and imbalance in conducting image-based activities within the context of an innovative communication process. There are arguments in support of the belief that, in defeating the corporate image, the attempt to disturb the market equilibrium is more productive, taking into account the attitudes and wish of the public in the motivation consumer process. Examples of higher education are described, confirming the belief that disturbing the balance results in better outcomes. The article examines seven possible sources generating innovative image maker activities that determine the purposeful and systematic nature of creating a university\u2019s image. The complex nature of the corporate image does not allow it to be uniquely appreciated and determined by its audiences &#8211; media, in-house institutional environment and external consumer environment. The role and significance of the eventful PR are clarified and specific activities related to the realization of the university image are identified.<\/p>\n<p><em>Keywords: <\/em>image; image maker activities; higher school; university; ranking; innovation<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ms. Rozalina Baladzhanova, PhD student <\/strong><\/p>\n<p>Faculty of Law and History<\/p>\n<p>South-West University \u201cNeofit Rilski\u201d<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/azbuki.bg\/en\/member-login\/\">Log in to read the full text<\/a>","protected":false},"excerpt":{"rendered":"<p>Rozalina Baladzhanova South-West University \u201eNeofit Rilski\u201c (Bulgaria) &nbsp; Abstract. The article discusses and clarifies some specific features in creating the image of a higher school. This issue is not sufficiently detailed and thoroughly researched by Bulgarian public relations specialists. It analyzes the dialectical link between the equilibrium and imbalance in conducting image-based activities within the [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"single_blog_custom":"","parallax":"0","fullscreen":"0","sidebar":"","second_sidebar":"","sticky_sidebar":"0","share_position":"","share_float_style":"","show_share_counter":"0","show_view_counter":"0","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"0","show_post_date":"0","post_date_format":"","post_date_format_custom":"","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post":"0","trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""}},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Specific Peculiarities in Creating the Image of a Higher School - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/specific-peculiarities-in-creating-the-image-of-a-higher-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Specific Peculiarities in Creating the Image of a Higher School - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Rozalina Baladzhanova South-West University \u201eNeofit Rilski\u201c (Bulgaria) &nbsp; Abstract. The article discusses and clarifies some specific features in creating the image of a higher school. This issue is not sufficiently detailed and thoroughly researched by Bulgarian public relations specialists. 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