{"id":73736,"date":"2021-10-03T17:18:51","date_gmt":"2021-10-03T14:18:51","guid":{"rendered":"https:\/\/azbuki.bg\/?p=73736"},"modified":"2025-06-26T15:50:07","modified_gmt":"2025-06-26T12:50:07","slug":"entrepreneurship-and-interdisciplinary-education-semiotic-aspects","status":"publish","type":"post","link":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/","title":{"rendered":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Christo Kaftandjiev<\/strong><br \/>\n<em>University of Sofia<\/em><br \/>\n<strong>Diana Kotova<\/strong><br \/>\n<em>Mendeleev University of Chemical Technology (Russia)<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-1-entr\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-1-entr<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics.<br \/>\nSeveral relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics and advertising, metaphor, synecdoche, etc. are analyzed in the Literature Review.<br \/>\nThe main text of the article studies different examples of corporate style and corporate identity. They are important part of business and entrepreneurship. Admen (artists, designers, etc.) in marketing communications created this corporate style and corporate identity on the basis of various visual metaphors, synecdoche and other stylistic figures.<br \/>\nThe authors of textbooks for primary and secondary school and the teachers can integrate the education of native language, foreign languages, literature, art and entrepreneurship with the help of these and other stylistic figures.<br \/>\n<em>Keywords:<\/em> semiotics; metaphor; integration; mother tongue; foreign language<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/azbuki.bg\/en\/member-login\/\">Log in to read the full text<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics [&hellip;]<\/p>","protected":false},"author":124332423426818,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"single_blog_custom":"","parallax":"0","fullscreen":"0","sidebar":"","second_sidebar":"","sticky_sidebar":"0","share_position":"","share_float_style":"","show_share_counter":"0","show_view_counter":"0","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"0","show_post_date":"0","post_date_format":"","post_date_format_custom":"","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post":"0","trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""}},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-03T14:18:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T12:50:07+00:00\" \/>\n<meta name=\"author\" content=\"v.genkov@azbuki.bg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"v.genkov@azbuki.bg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\"},\"author\":{\"name\":\"v.genkov@azbuki.bg\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5\"},\"headline\":\"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects\",\"datePublished\":\"2021-10-03T14:18:51+00:00\",\"dateModified\":\"2025-06-26T12:50:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\",\"url\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\",\"name\":\"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438\",\"isPartOf\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#website\"},\"datePublished\":\"2021-10-03T14:18:51+00:00\",\"dateModified\":\"2025-06-26T12:50:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/history.azbuki.bg\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azbuki.bg\/en\/#website\",\"url\":\"https:\/\/azbuki.bg\/en\/\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"description\":\"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430\",\"publisher\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azbuki.bg\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"url\":\"https:\/\/azbuki.bg\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"contentUrl\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"width\":250,\"height\":70,\"caption\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\"},\"image\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Azbuki55\/\",\"https:\/\/www.instagram.com\/nion_azbuki\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5\",\"name\":\"v.genkov@azbuki.bg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g\",\"caption\":\"v.genkov@azbuki.bg\"},\"url\":\"https:\/\/azbuki.bg\/en\/author\/v-genkovazbuki-bg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/","og_locale":"en_US","og_type":"article","og_title":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438","og_description":"Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics [&hellip;]","og_url":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/","og_site_name":"\u0410\u0437-\u0431\u0443\u043a\u0438","article_publisher":"https:\/\/www.facebook.com\/Azbuki55\/","article_published_time":"2021-10-03T14:18:51+00:00","article_modified_time":"2025-06-26T12:50:07+00:00","author":"v.genkov@azbuki.bg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"v.genkov@azbuki.bg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#article","isPartOf":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/"},"author":{"name":"v.genkov@azbuki.bg","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5"},"headline":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects","datePublished":"2021-10-03T14:18:51+00:00","dateModified":"2025-06-26T12:50:07+00:00","mainEntityOfPage":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/"},"wordCount":196,"publisher":{"@id":"https:\/\/azbuki.bg\/en\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/","url":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/","name":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects - \u0410\u0437-\u0431\u0443\u043a\u0438","isPartOf":{"@id":"https:\/\/azbuki.bg\/en\/#website"},"datePublished":"2021-10-03T14:18:51+00:00","dateModified":"2025-06-26T12:50:07+00:00","breadcrumb":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/history.azbuki.bg\/en\/"},{"@type":"ListItem","position":2,"name":"Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects"}]},{"@type":"WebSite","@id":"https:\/\/azbuki.bg\/en\/#website","url":"https:\/\/azbuki.bg\/en\/","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","description":"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430","publisher":{"@id":"https:\/\/azbuki.bg\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azbuki.bg\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/azbuki.bg\/en\/#organization","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","url":"https:\/\/azbuki.bg\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/","url":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","contentUrl":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","width":250,"height":70,"caption":"\u0410\u0437-\u0431\u0443\u043a\u0438"},"image":{"@id":"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Azbuki55\/","https:\/\/www.instagram.com\/nion_azbuki\/"]},{"@type":"Person","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5","name":"v.genkov@azbuki.bg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g","caption":"v.genkov@azbuki.bg"},"url":"https:\/\/azbuki.bg\/en\/author\/v-genkovazbuki-bg\/"}]}},"_links":{"self":[{"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/73736"}],"collection":[{"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/users\/124332423426818"}],"replies":[{"embeddable":true,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/comments?post=73736"}],"version-history":[{"count":2,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/73736\/revisions"}],"predecessor-version":[{"id":156741,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/73736\/revisions\/156741"}],"wp:attachment":[{"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/media?parent=73736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/categories?post=73736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azbuki.bg\/en\/wp-json\/wp\/v2\/tags?post=73736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}