GENERATIONAL DIFFERENCES IN GROCERY SHOPPING BEHAVIOR
Rositsa Nakova New Bulgarian University – Sofia, Bulgaria https://doi.org/10.53656/igc-2024.32 PDF Pages 376-385 Abstract. Understanding the diverse grocery shopping behaviours across ...
Tag: consumer behavior
Gamification in Marketing Education: a Game for Learning about Consumer behavior in Retail
Rumen Petkov Sofia University “St. Kliment Ohridskiˮ (Bulgaria) https://doi.org/10.53656/ped2024-9s.04 Abstract. Gamification has emerged as a powerful tool in education, especially ...
София 1113, бул. “Цариградско шосе” № 125, бл. 5