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Intellectual Property as a Strategic Tool for Enhancing Competitiveness: The Role of Training Programs

„Аз-буки“ от „Аз-буки“
28-02-2025
in Uncategorized
A A

Dr. Gergana Tsankova, Assist. Prof.
University for National and World Economy

https://doi.org/10.53656/str2025-1s-5-int

Abstract. The real estate sector in Bulgaria plays a key role in economic stability but faces significant challenges stemming from the lack of legislative regulation and professional standards. This absence creates risks for the quality of services and client trust, emphasizing the need for effective mechanisms to professionalize the sector. In this context, the study examines training programs integrated with intellectual property (IP) management as a strategic tool to address regulatory gaps and establish sustainable competitive advantage. The primary research problem focuses on identifying the effectiveness of training programs in developing human capital and their impact on the competitiveness of real estate agencies. The study‘s thesis posits that investments in structured training and IP management can enhance professionalism, economic efficiency, and the innovation capacity of agencies. The research aims to evaluate the impact of training programs on key aspects such as competence, satisfaction, and financial return while providing guidelines for leveraging IP as a strategic resource. The following tasks were defined to achieve this objective: analysis of training effectiveness, investigation of economic returns, and assessment of IP‘s impact on organizational development. The methodology employs quantitative and qualitative methods, utilizing data from four leading agencies – LUXIMMO, SUPRIMMO, STONEHARD, and BARNES Bulgaria. Applied economic tools such as return on investment (ROI) analysis and SWOT analysis provide a systematic approach to evaluating the impact of training initiatives. The findings reveal that training programs significantly improve employee competence and motivation while achieving high financial returns. IP integration contributes to innovation, organizational development, and the long-term sustainability of agencies. The study offers practical recommendations for enhancing competitiveness through structured training and strategic IP management, providing valuable contributions to academic literature and real estate sector management practices.
Keywords: Real estate competitiveness, training programs, intellectual property management, human capital development, organizational sustainability

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Default ThumbnailMisvaluation: On The Bulgarian Verbs подценявам ‘Underestimate’ And надценявам ‘Overestimate’, Their Semantic Structure And Translation Into Russian Default ThumbnailUkrainian-Bulgarian Relations in the Focus of Ukrainian Historians Default ThumbnailSOME METHODOLOGICAL PRINCIPLES IN SPECIALIZED FLT FOR THE PROFESSIONAL SPHERE Default ThumbnailПолитика на сближаване в Европейския съюз и отражението ѝ върху регулаторната рамка в България
Tags human capital developmentintellectual property managementorganizational sustainabilityReal estate competitivenesstraining programs

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  • Editions
    • Strategies for Policy in Science and Education
    • Bulgarian Language and Literature
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    • Mathematics and Informatics
    • Natural Science and Advanced Technology Education
    • Vocational Education
    • Istoriya-History journal
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    • Filosofiya-Philosophy
    • Az-buki Weekly
  • Monographs, Proceedings
    • Proceedings of 3-rd International Scientific Conference “Industrial Growth Conference 2024”
    • ННП „Oпазване на околната среда и намаляване на риска от неблагоприятни явления и природни бедствия“
    • Помагало по български език „Приятели“ A2
    • Приятели А1 – А2 част 2
    • Приятели А1 – А2 част 1
    • Fascination: E.T.A. Hoffmann
    • III Национална училищна конференция ,,Споделени педагогически практики в преподаването на природни науки”
    • Да литна високо в небето… / Volare in Alto nel Cielo…
    • ПЛАМЕННИ НАДЕЖДИ
    • АТЛАС „КИРИЛ И МЕТОДИЙ“
    • Demographic Situation and Labour Market in Blagoevgrad and Kyustendil Districts
    • Proceeding of 1st International Conference on Environmental Protection and Disaster RISKs
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    • Methodology for strategic planning of national energy
    • Europe’s Core-Periphery Relations and Horizontal Disparities
    • Bulgaria - Macedonia - Slovenia: Intercultural Dialogues in the 21st Century, Part II
    • Local and Regional Aspects of Natural Hazards
    • ADAPTED METHODOLOGY OF HISTORY EDUCATION
    • VASIL LEVSKI. FROM THE CURVES OF LITERARY ICONOGRAPHY
    • Bulgaria - Macedonia - Slovenia: Intercultural Dialogues in the 21st Century
    • Gender World In Different Cultural Models
    • ADAPTED METHODOLOGY OF HISTORY EDUCATION 2
    • THEORETICAL MODEL FOR A CUMULATIVE LEXICOGRAPHING OF WORDS OF FOREIGN ORIGIN IN THE BULGARIAN LANGUAGE
    • БЪЛГАРСКИЯТ ЕЗИК, ЛИТЕРАТУРА И КУЛТУРА: ПЪТИЩА ПРЕЗ МУЛТИКУЛТУРНИЯ СВЯТ
    • Езиковото и литературно обучение в перспективите на гражданствеността
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