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Intellectual Property as a Strategic Tool for Enhancing Competitiveness: The Role of Training Programs

„Аз-буки“ от „Аз-буки“
28-02-2025
in Uncategorized
A A

Gergana Tsankova
University for National and World Economy

https://doi.org/10.53656/str2025-1s-5-int

Abstract. The real estate sector in Bulgaria plays a key role in economic stability but faces significant challenges stemming from the lack of legislative regulation and professional standards. This absence creates risks for the quality of services and client trust, emphasizing the need for effective mechanisms to professionalize the sector. In this context, the study examines training programs integrated with intellectual property (IP) management as a strategic tool to address regulatory gaps and establish sustainable competitive advantage. The primary research problem focuses on identifying the effectiveness of training programs in developing human capital and their impact on the competitiveness of real estate agencies. The study‘s thesis posits that investments in structured training and IP management can enhance professionalism, economic efficiency, and the innovation capacity of agencies. The research aims to evaluate the impact of training programs on key aspects such as competence, satisfaction, and financial return while providing guidelines for leveraging IP as a strategic resource. The following tasks were defined to achieve this objective: analysis of training effectiveness, investigation of economic returns, and assessment of IP‘s impact on organizational development. The methodology employs quantitative and qualitative methods, utilizing data from four leading agencies – LUXIMMO, SUPRIMMO, STONEHARD, and BARNES Bulgaria. Applied economic tools such as return on investment (ROI) analysis and SWOT analysis provide a systematic approach to evaluating the impact of training initiatives. The findings reveal that training programs significantly improve employee competence and motivation while achieving high financial returns. IP integration contributes to innovation, organizational development, and the long-term sustainability of agencies. The study offers practical recommendations for enhancing competitiveness through structured training and strategic IP management, providing valuable contributions to academic literature and real estate sector management practices.
Keywords: Real estate competitiveness, training programs, intellectual property management, human capital development, organizational sustainability

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    • Filosofiya-Philosophy
  • Editions
    • Books
      • Книгите на Димитър Маринов „Към сцената“ и „Към екрана“
      • Да литна високо в небето… / Volare in Alto nel Cielo…
      • АТЛАС „КИРИЛ И МЕТОДИЙ“
      • ПЛАМЕННИ НАДЕЖДИ
    • Сборници
      • Proceeding of 34th International Scientific and Technical Conference Automation of Discrete Production Engineering 2025
      • Proceedings of 3-rd International Scientific Conference “Industrial Growth Conference 2024”
      • Fascination: E.T.A. Hoffmann
      • ННП „Oпазване на околната среда и намаляване на риска от неблагоприятни явления и природни бедствия“
      • III Национална училищна конференция ,,Споделени педагогически практики в преподаването на природни науки”
      • Proceeding of 1st International Conference on Environmental Protection and Disaster RISKs
      • Europe’s Core-Periphery Relations and Horizontal Disparities
      • Local and Regional Aspects of Natural Hazards
      • Gender World In Different Cultural Models
      • БЪЛГАРСКИЯТ ЕЗИК, ЛИТЕРАТУРА И КУЛТУРА: ПЪТИЩА ПРЕЗ МУЛТИКУЛТУРНИЯ СВЯТ
      • Езиковото и литературно обучение в перспективите на гражданствеността
    • Помагала
      • Помагало по български език „Приятели“ B1
      • Помагало по български език „Приятели“ A2
      • Помагало по български език „Приятели“ А1 – А2 част 2
      • Помагало по български език „Приятели“ А1 – А2 част 1
      • ADAPTED METHODOLOGY OF HISTORY EDUCATION 2
      • Ученическото самоуправление. Пътеводител. Кой? Какво? Къде? Кога? Как? Защо?
      • ADAPTED METHODOLOGY OF HISTORY EDUCATION
    • Монографии
      • Demographic Situation and Labour Market in Blagoevgrad and Kyustendil Districts
      • Bulgaria - North Macedonia - Slovenia: Intercultural Dialogues in XXI Century
      • Bulgaria - Macedonia - Slovenia: Intercultural Dialogues in the 21st Century, Part II
      • Bulgaria - Macedonia - Slovenia: Intercultural Dialogues in the 21st Century
      • Methodology for strategic planning of national energy
      • VASIL LEVSKI. FROM THE CURVES OF LITERARY ICONOGRAPHY
      • THEORETICAL MODEL FOR A CUMULATIVE LEXICOGRAPHING OF WORDS OF FOREIGN ORIGIN IN THE BULGARIAN LANGUAGE
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