"Az-buki" National Publishing House
Ministry of Education and Science
Wikipedia
  • Login
  • Registration
Аз-букиAz-buki National Publishing House for Education and Science
Няма резултати
Вижте всички резултати
  • Main Page
  • About us
    • About us
    • Who we are
    • Team
    • Ethics
    • Documents
  • Az-buki Weekly
  • Journals
    • Strategies for Policy in Science and Education
    • Bulgarian Language and Literature
    • Pedagogika-Pedagogy
    • Mathematics and Informatics
    • Natural Science and Advanced Technology Education
    • Vocational Education
    • Istoriya-History journal
    • Chuzhdoezikovo Obuchenie-Foreign Language Teaching
    • Filosofiya-Philosophy
  • Editions
  • Projects
  • Advertising
  • Subscribe now
  • Contact
  • en_US
  • bg_BG
  • Main Page
  • About us
    • About us
    • Who we are
    • Team
    • Ethics
    • Documents
  • Az-buki Weekly
  • Journals
    • Strategies for Policy in Science and Education
    • Bulgarian Language and Literature
    • Pedagogika-Pedagogy
    • Mathematics and Informatics
    • Natural Science and Advanced Technology Education
    • Vocational Education
    • Istoriya-History journal
    • Chuzhdoezikovo Obuchenie-Foreign Language Teaching
    • Filosofiya-Philosophy
  • Editions
  • Projects
  • Advertising
  • Subscribe now
  • Contact
  • en_US
  • bg_BG
Няма резултати
Вижте всички резултати
Аз-буки Az-buki National Publishing House for Education and Science
Няма резултати
Вижте всички резултати
Main Page Uncategorized

Creating Global Impact: The Transformative Potential of Higher Education in Nation Branding

„Аз-буки“ by „Аз-буки“
28-02-2024
in Uncategorized
A A

Krasimira Valcheva
University of National and World Economy

https://doi.org/10.53656/str2024-1-7-cre

Abstract. In a highly competitive global landscape, higher education institutions are important drivers of knowledge creation and talent development as well as key stakeholders in shaping the branding efforts of nations. This article explores the dynamic relationship between institutional and nation branding initiatives, with a specific focus on the participation of higher education institutions and the necessity for coordinated strategies that fully leverage their potential to enhance a nation’s global reputation and competitiveness. By actively engaging higher education institutions as key partners in nation branding, countries could harness their significant competences and proficiency to shape the nation’s image, drive economic growth, and ultimately project soft power on the global stage. The article provides insights that could guide policymakers and university administrators in making informed decisions and shaping institutional actions to enhance a nation’s global reputation and competitiveness by fully harnessing the transformative potential of higher education institutions.
Keywords: higher education institutions; nation branding; global reputation; soft power; university rankings

Log in to read the full text Your Image Description

Свързани статии:

Default Thumbnail100th Anniversary of High School of Economics “Knyaz Simeon Tarnovskiˮ Default ThumbnailPreparation of Primary School Teachers for Communicative and Rhetorical Activity in School in the Context of their Practical Training Default ThumbnailVocabulary Enrichment in Computer Science for International Students at the Preparatory Department of the University Default ThumbnailThe 80th Anniversary of Prof. Dr. Bogdan Mirchev
Tags global reputation; soft powerhigher education institutionsnation brandinguniversity rankings

Последвайте ни в социалните мрежи

shareTweet
Previous article

State and Development Trends of the Higher Pedagogical Education in Bulgaria

Next article

Strategies for Policy in Science and Education, Number 1/2024, Volume 32

Next article

Strategies for Policy in Science and Education, Number 1/2024, Volume 32

Competitiveness as a Result of Creativity and Innovation

Innovation, Technical Progress and Economic Development

Последни публикации

  • Отличиха медалистите от международните олимпиади по природни науки за 2025 г.
  • Модерно е да се рефлектира вместо да се размишлява
  • Вестник „Аз-буки“ – брой 37/2025 г.
  • Русенският университет изпрати випуск 2025
  • Снимка на броя: На добър час, ученици!
  • По-доброто професионално образование и обучение ще направи Европа по-силна
  • Децата ще могат да подават сигнали за насилие около тях през мобилно приложение
  • Стъпки за развитие на качеството на висшето образование
  • Преводачът Иглика Василева: Преводът винаги е съавторство
  • „Приятели“ за братята в Албания
  • 35 млн. лв. за борбата с агресията в училище
  • В Министерския съвет
  • „Силен старт“ за още 58 детски градини
  • Задържаха ученик за стрелба с газов пистолет в Спортното училище в Хасково
  • Близо 700 проекта за училищни STEM центрове се финализират
  • УНСС откри 105-ата академична година
  • „Литературата не е музей“ преобразява уроците по литература
  • 21 университета и едно лечебно заведение с договори за антиплагиатски софтуер
  • Над 716 000 ученици влизат в класните стаи
  • Министър Красимир Вълчев: Колкото по-рано включим децата в образователната система, толкова по-успешно ще бъде приобщаването им
  • Изданието „Написаното остава! Пиши правилно! 101 езикови бележки“ с премиера в БТА
  • Столичното 51. СУ откри новата учебна година с тържествен водосвет

София 1113, бул. “Цариградско шосе” № 125, бл. 5

+0700 18466

izdatelstvo.mon@azbuki.bg
azbuki@mon.bg

Полезни линкове

  • Къде можете да намерите изданията?
  • Вход за абонати
  • Main Page
  • Contact
  • Subscribe now
  • Projects
  • Advertising

Az-buki Weekly

  • Вестник “Аз-буки”
  • Subscribe now
  • Archive

Scientific Journals

  • Strategies for Policy in Science and Education
  • Bulgarian Language and Literature
  • Pedagogika-Pedagogy
  • Mathematics and Informatics
  • Natural Science and Advanced Technology Education
  • Vocational Education
  • Istoriya-History journal
  • Chuzhdoezikovo Obuchenie-Foreign Language Teaching
  • Filosofiya-Philosophy

Newsletter

  • Accsess to public information
  • Условия за ползване
  • Профил на купувача

© 2012-2025 Национално издателство "Аз-буки"

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
en_US
bg_BG en_US
  • Login
  • Sign Up
Няма резултати
Вижте всички резултати
  • Main Page
  • About us
    • About us
    • Who we are
    • Team
    • Ethics
    • Documents
  • Az-buki Weekly
  • Journals
    • Strategies for Policy in Science and Education
    • Bulgarian Language and Literature
    • Pedagogika-Pedagogy
    • Mathematics and Informatics
    • Natural Science and Advanced Technology Education
    • Vocational Education
    • Istoriya-History journal
    • Chuzhdoezikovo Obuchenie-Foreign Language Teaching
    • Filosofiya-Philosophy
  • Editions
  • Projects
  • Advertising
  • Subscribe now
  • Contact
  • en_US
  • bg_BG

© 2012-2025 Национално издателство "Аз-буки"