Literature and Cinema in the Age of Globalization – Fragments of the XXI Century Cultural Hybridization Debate

Ivan Ivanov
Sofia University

https://doi.org/10.53656/for23.531lite

Abstract. The article examines the globalization of the 21st century, which is driven by the postmodernist processes of decanonization that create a hybrid cultural environment in the present. The main focus of the text is the film-literature relationship, which is both synergistic and competitive in the market of cultural products. The article presents key postmodern novels from the 80s and 90s of the last century and their film adaptations, which even in the 21st century reproduce with the techniques of cinema a common, archetypal, futuristic, fictional model. Cinema and literature in the third millennium are subordinated to corporate interests and media giants, and the rhizomatic interface between the arts argues for the ubiquitous hybridization of culture. In conclusion, the dialogical modes between world literature, world cinema, and world media are highlighted.
Keywords: globalization; literature; cinema; media; world; postmodernism; rhizomatic; interface; hybridization

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