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Artificial Intelligence (AI) as an Opportunity for Enhancing the Competitiveness of the Restaurant Business through Innovative Modules (IM)

„Аз-буки“ by „Аз-буки“
06/11/2025
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Mincho Polymenov

Burgas State University “Prof. Dr. Assen Zlatarov”                                        

https://doi.org/10.53656/str2025-5-5-art

Abstract. The article focuses on the tourism industry, specifically on the restaurant business and the potential of artificial intelligence (AI) to enhance the restaurant experience. The aim is to implement innovative products that fully align with the cooking technology, consumer demand, and the profile of the tourist. The new category of Wellness tourists is increasingly interested in the quality of restaurant offerings (Polimenov 2014, pp. 76-77), particularly regarding their healthiness and nutritional value. Wellness Food and Drinks technologies are directly related to the structuring and production of modern culinary products. More and more restaurants will automate their operations by using artificial intelligence (AI) for analysis and laboratory diagnostic data. Modern nutrition, facilitated by artificial intelligence (AI), will utilise biometric sensors, cameras, and quantum bioscanners to gather information about the tourist’s health status. These and other capabilities of artificial intelligence (AI) technologies will enhance the quality of restaurant products and create opportunities to significantly increase the competitiveness of the restaurant business (Gonzales 2023, pp. 1 – 37). It will be necessary to change the existing tourism policy by progressing to a higher level of offering-marketing (Buhalis 2022) and consumption of tourism products involving artificial intelligence (AI).

Keywords: artificial intelligence (AI), electronic module (EM), ECU, quantum bioscanners, competitiveness, restaurant business (RB), Wellness Food and Drinks, tourism policies.

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Tags artificial intelligence (AI)competitivenessECUelectronic module (EM)quantum bioscannersrestaurant business (RB)tourism policies.Wellness Food and Drinks

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