Pencho D. Penchev
University of National and World Economy
https://doi.org/10.53656/his2025-4-6-ann
On a global scale, television is a very important and sophisticated phenomenon. In the decades following the Second World War, it is not merely a technological achievement or a reflection of the objective reality, but influences practically all main aspects of life: politics, economic trends, business, culture, sports, etc. It is enough to mention that what contributed to discrediting senator McCarthy in 1954 is a television movie, broadcasted on March 9th 1954, and in 1960 the first televised presidential debate in the USA played a crucial role in J. F. Kennedy's victory over Richard Nixon, because Nixon participated while experiencing knee pains and looked tired and exhausted (Johnson 2002, pp. 938, 946). The television shows of the capitalist Federal Republic of Germany contributed to the lasting discrediting of the socialist regime in East Germany (Howard; Louis 2000, p. 92).
