Georgi Marinov
Rakovski National Defence College
Milena Kuleva
National Sports Academy “Vassil Levski”
https://doi.org/10.53656/str2023-5s-6-int
Abstract. In recent years, the intersection of crypto, sports, security, and fan tokens has become increasingly relevant across industries. Cryptocurrency is a digital or virtual currency that uses cryptography for security, while sports and fan tokens are digital assets that provide fans with unique experiences and ownership rights. These tokens could potentially revolutionize the way we interact with sports, entertainment, and the global economy. This report examines the benefits,
challenges, use cases, and future implications of the intersection of crypto, sports, security, and fan tokens. The paper defines terms, examines the movement of individual fan tokens, and conducts a SWOT analysis of fan tokens that highlights cryptocurrencies' key security and feasibility components. Fan tokens are most popular in Europe, where 65% of fan token holders are located, with the most popular being associated with football teams of the likes of Barcelona, Manchester City, Lazio, and others. Fan tokens are still in their early stages of development but have the potential to change the way fans connect with their favorite teams and brands.
Keywords: SWOT analysis; sports fans; sports clubs; security; opportunities; cryptocurrencies
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