Dr. Ekaterina Tomova, Assist. Prof.
Sofia University
https://doi.org/10.53656/ped2022-1.07
Abstract. The article presents the results of a study conducted among children of primary school age and adolescents between the ages of thirteen and eighteen. The main purpose of the study is to differentiate the specifics and to derive the functions of the content presented by influencers in relation to the process of education. The methods used are theoretical analysis of scientific literature and questionnaires in digital format. The results of the study help to identify key features and functions, the formulation of which helps to exploit the educational potential of the content published by influencers.
Keywords: survey; publications of influencers; functions of the content of influencers; educational process
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