Artificial Intelligence In Business – Financial, Economic and Marketing Aspects

Andrey Zahariev, Dragomir Iliev
D.A. Tsenov Academy of Economics
Daniela Ilieva
"Angel Kanchev", University of Ruse (Bulgaria)

https://doi.org/10.53656/str2024-5s-2-art

Abstract. The first quarter of the 21st century marked global engineering progress that surpassed even the wildest predictions of futurist researchers. The modern technological revolution has successfully rediscovered three supporting capital foundations, finding their constant revaluation and development through intellectual capital, industrial capital and financial capital. As a connecting link between them, we can categorically define Artificial intelligence, with its genetic code – the Machine learning. Estimates for the net effect of the deployment of Artificial intelligence on global GDP are to add a new 15 trillion USD by 2030. This is growth that manifests itself in four directions: improved quality, increased labor productivity, implementation of new customized products and services, and saved time. On this basis, the research debates the effects of the application of artificial intelligence in business in its financial, economic and marketing aspects.
Keywords: Artificial Intelligence; economic growth; global GDP

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