Бранд, технологии и съвременен образователен мениджмънт: връзки и взаимодействия
Яна Събева
Софийски университет „Св. Климент Охридски“
https://doi.org/10.53656/str2025-5-1-bra
Резюме. През последните десетилетия се наблюдава нарастващо значение на бранда в образователния мениджмънт. Днес неговото изграждане и управление се превръща във важна част от политиките на образователните институции, давайки им възможност да работят по-успешно в постоянно променящата се динамична среда.
Брандът, неговата комуникация и технологиите подпомагат дейността на училищата в различни направления. Едно от най-важните е установяването на връзка и за насърчаването на ангажираност на различни заинтересовани страни.
Целта на статията е да направи преглед на каналите и инструментите, които училища използват за изграждане на бранд и за управление на бранд комуникацията си. Материалът дискутира и етичното използване на социалните медии и технологиите.
Ключови думи: образование, бранд, нови технологии, PR, комуникации, маркетинг
Application of the International Classification of Functioning, Disability and Health for Children and Adolescents (ICF-CY) in the Context of Inclusive Education Policies
Kaloyan Damyanov
Sofia University “St. Kliment Ohridski”
https://doi.org/10.53656/str2025-5-2-app
Abstract. The purpose of this study is to analyse the effectiveness of the International Classification of Functioning, Disability, and Health for Children and Adolescents (ICF-CY) in the context of inclusive education by evaluating its impacts on the functional assessment and integration of students with special educational needs (SEN). A mixed methodology including quantitative and qualitative approaches such as surveys, interviews, and classroom observations was used. Key findings show that ICF-CY significantly facilitates the functional assessment process and development of individualised support plans, leading to improved academic achievement and social integration of students. Despite these positive effects, limitations related to the need for additional teacher training and provision of adequate resources were also identified.
Keywords: ICF-CY, inclusive education, functional assessment, special educational needs (SEN)
From Polytechnic through Dual to STEAM Training or “On Novel Innovation” in Education
Iliana Petkova,
Iliyan Vassilev
Sofia University “St. Kliment Ohridski”
https://doi.org/10.53656/str2025-5-3-fro
Abstract. The Bulgarian education system has been under intense public scrutiny and been “enjoying” special attention from society since the fall of socialism in 1989. Several reforms have been implemented and continue to be made. Bulgarian education is being modernized gradually and purposefully. This is evident not only from the conditions in which the modern teacher works, but also from the new curricula that aim to equip Bulgarian students competent and ready for tomorrow. However, are these “new and innovative” ideas, or are they merely recycled and rebranded versions of past concepts? Are they being refined and expanded upon, or simply repackaged under a modern “educational facades of pseudo-innovations”? This article examines the essence of polytechnic education and traces the development of this concept to modern models of project-based learning, dual training, and STEAM education. The hypothesis is made that Bulgarian vocational education has always built upon the idea of the connection between theory and practice, and if, during the socialist system, the idea of polytechnicism linked education with production, now dual training is what provides personnel for various spheres of the economy, and in STEAM education, we rediscover the core principles of this long-standing idea.
Keywords: polytechnicism, dual education, STEAM education
“If we don’t know history, we are doomed to repeat it.”
George Santayana
Интегриране на предприемаческото образование в университетите: стратегии и предизвикателства
Калин Боянов
Университет за национално и световно стопанство
https://doi.org/10.53656/str2025-5-4-int
Резюме. Настоящото изследване задълбочено анализира стратегиите и предизвикателствата, свързани с интеграцията на предприемаческото образование в университетските учебни програми. Приложената методология включва систематичен анализ на текущите практики и идентификация на основните пречки пред висшите учебни заведения. Основните нововъведения в този контекст включват внедряването на предприемачески курсове в различни факултети, създаването на менторски програми и бизнес инкубатори, както и установяването на партньорства с индустриалния сектор. Резултатите от изследването демонстрират, че мултидисциплинарният подход и практическото обучение значително подобряват уменията и професионалната реализация на студентите, като същевременно стимулират иновациите и икономическия растеж.
Ключови думи: предприемаческо образование, университетски програми, инкубатори, менторство, иновации
Artificial Intelligence (AI) as an Opportunity for Enhancing the Competitiveness of the Restaurant Business through Innovative Modules (IM)
Mincho Polymenov
Burgas State University “Prof. Dr. Assen Zlatarov”
https://doi.org/10.53656/str2025-5-5-art
Abstract. The article focuses on the tourism industry, specifically on the restaurant business and the potential of artificial intelligence (AI) to enhance the restaurant experience. The aim is to implement innovative products that fully align with the cooking technology, consumer demand, and the profile of the tourist. The new category of Wellness tourists is increasingly interested in the quality of restaurant offerings (Polimenov 2014, pp. 76-77), particularly regarding their healthiness and nutritional value. Wellness Food and Drinks technologies are directly related to the structuring and production of modern culinary products. More and more restaurants will automate their operations by using artificial intelligence (AI) for analysis and laboratory diagnostic data. Modern nutrition, facilitated by artificial intelligence (AI), will utilise biometric sensors, cameras, and quantum bioscanners to gather information about the tourist’s health status. These and other capabilities of artificial intelligence (AI) technologies will enhance the quality of restaurant products and create opportunities to significantly increase the competitiveness of the restaurant business (Gonzales 2023, pp. 1 – 37). It will be necessary to change the existing tourism policy by progressing to a higher level of offering-marketing (Buhalis 2022) and consumption of tourism products involving artificial intelligence (AI).
Keywords: artificial intelligence (AI), electronic module (EM), ECU, quantum bioscanners, competitiveness, restaurant business (RB), Wellness Food and Drinks, tourism policies.
Innovative Conception, Policy and Strategy for Education and Training for Proactive Cyber Counterintelligence and Defence
Petar E. Manev
University of Library Studies and Information Technologies
https://doi.org/10.53656/str2025-5-6-inn
Abstract. The article presents an innovative conception, policy and strategy for education and training for proactive cyber counterintelligence and defense. The research concentrates around complexity and problematics of modern day cyber operations, exercise and preparedness for counterintelligence and defense. The article also exposes current challenges in the cybersecurity domain with regards to planning, preparing, training, execution and training feedback level of successful cyber exercises. The article reviews the gaps found in current cyber concepts for education and training strategies. Based on the long term participation in the largest live fire international cyber exercises and having rich experience and knowledge on the matter the author provides perspective for a new approach for addressing some of the existing gaps in cyber preparedness via way of proposing innovative conception, policy and strategies education and training for proactive counterintelligence and defense, addressing existing nowadays weaknesses during training, planning and execution of cyber operations preparedness scenarios.
Keywords: innovation, policy, education, training, cyber security, cyber-attack, cyber defense, early detection strategies
Свързани статии:
Годишно съдържание на сп. „Стратегии на образователната и научната политика“ 2012
Годишно съдържание на сп. „Стратегии на образователната и научната политика“ 2015
Годишно съдържание на сп. „Стратегии на образователната и научната политика“ 2016
Сп. „Стратегии на образователната и научната политика“, книжка 1s/2025, година XXXIII
