Dr. Lilia Lozanova, Assoc. Prof.
Episkop Konstantin Preslavski Shumen University
Abstract. Technological innovations transformed social networks in part not only from the living space but also as a part of the personal space of the contemporary. In this context, technological innovations importance raises a number of questions, especially for students about the role in the transmission of value influences in the conditions of modern consumerism and hedonism. This article presents the results from a study of the attitude of upper-school students towards hedonistically oriented values. The analyzed results represent pupils’ attitudes towards the values of “Pleasure” and “Adventure Life”, as well as the impact of social networks on the dynamics of their attitudes.
Keywords: social networks; hedonism; students
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