Hristin Strijlev
University of National and World Economy
https://doi.org/10.53656/str2025-1s-10-ana
Abstract. This study examines current data from 2023/2024 for the radio industry in Bulgaria. The author briefly traces the history of radio as a medium and its emergence and development in Bulgaria. The most important radio groups in the country are listed, along with information on their programming characteristics, coverage and ownership.
Here is the information about the audience for the 20 most preferred radio stations in Bulgaria, differentiated by age, gender, and location. The age groups that are the focus of the research are 16 – 74 years old, 25 – 54 years old, 16 – 44 years old, 35 – 54 years old, and 55 – 74 years old – men and women in total, and separately. Data on listening to radio stations is presented throughout the country and separately in major cities such as Sofia, Plovdiv, Varna, Burgas, Ruse, Veliko Tarnovo, Stara Zagora, and Pleven.
Data for the radio advertising market size in 2023 – 2024 are presented and analyzed, and forecast data for its development in 2025 and 2026 are presented.
Keywords: radio industry, audience, radio stations, advertising market, media industry
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