1)Veska Gyuviyska, 2)Nikolay Tsankov
1)South-West University „Neofit Rilski“ (Bulgaria)
2)Trakia University – Stara Zagora (Bulgaria)
Abstract. The text was built on the concept of “showcase of identity” developed by the French ethnologist Jocelyne Bonnet-Carbonell. In the context of this metaphor, the types of identity of Bulgarian school have been described in a postmodern perspective. The aim is to make a parallel between them and to indicate the possible, actual and necessary choice of the Bulgarian school in constructing its own identity. As a document and “commodity”, the “showcase of identity” of the school institution is the opportunity to gain insight not only of the visible field of education that is to be sold, but also of the invisible one, which must be kept and preserved as a spiritual substance.
Keywords: showcase of identity; nation; value; democracy; school institution; Balkan identity; European identity; loss of identity