Fahri Idriz
Technical University – Sofia
https://doi.org/10.53656/str2024-6s-7-mar
Abstract. One of the most effective strategies that has recently developed in tandem with the advent of new technologies is undoubtedly marketing. According to this perspective leadership behavior and marketing practices are closely related. This relationship becomes much more apparent when discussing industries where the performance of businesses in the area, such as the tourism industry, directly affects people and their daily interactions. On this basis, paper focuses on tourism marketing as a philosophy and psychology of targeting the tourist’s thoughts and preferences. Accordingly, the author discussed on that no matter what marketing strategies business uses, and whatever it advertised, as it has to meet the tourist face to face.
Keywords: marketing in tourism, tourism leadership, marketing leadership
JEL: D01, L83, M30
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