The Conceptual Model of Content Analysis of Applicants’ Internal Motivation in Entrance Essays

Natalia Zhadko

Moscow City University (MGPU)

https://doi.org/10.53656/for2025-05-03

Abstract. The article discusses the methodological foundations and the sequence of developing a model for assessing the internal motivation of applicants to the master’s program in „Business Pedagogy“ at MGPU. An analysis of sources revealed that approximately 30% of students in higher education institutions in various countries do not complete their studies. Research confirms that one of the contributing factors is a low level of intrinsic motivation among applicants and students in general. The ability to identify internal motivation at the selection stage can help reduce the number of students dropping out during their studies. Within this work, the author developed and proposed a conceptual model and an assessment method based on analyzing entrance motivational essays.

Keywords: motivational essay, internal motivation, structure of internal motivation, conceptual modeling, conceptual model of internal motivation, content analysis of internal motivation in the texts of entrance essays of master’s applicants

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